Done guessing. Ready to move.
Done guessing
Ready to move
We help B2B
SaaS teams scale
with direction in
European markets
We improve GTM efficacy by fixing upstream problems and build strong go-to-market foundations from clear positioning, strategy and AI-native motions.
We improve GTM efficacy by fixing upstream problems and build strong go-to-market foundations from clear positioning, strategy and AI-native motions.
We improve GTM efficacy by fixing upstream problems and build strong go-to-market foundations from clear positioning, strategy and AI-native motions.
Our
Services
We Build clear positioning, messaging and go-to-market strategies that generate pipeline.
Product-Market Clarity
Product-Market Clarity
Product-Market Clarity
Find your foundation or sharpen the one you have. We align positioning, market understanding, and messaging so your GTM runs on solid ground.
Find your foundation or sharpen the one you have. We align positioning, market understanding, and messaging so your GTM runs on solid ground.
Find your foundation or sharpen the one you have. We align positioning, market understanding, and messaging so your GTM runs on solid ground.
Market Research
Messaging
Validation frameworks
Positioning
AI ready outputs
Market Research
Positioning
Messaging
AI ready outputs
Validation frameworks
Go-to-Market Strategy
Go-to-Market Strategy
Go-to-Market Strategy
Turn positioning into a coordinated market entry. Clear sequencing, sales tools, and channel strategy that generates pipeline.
Turn positioning into a coordinated market entry. Clear sequencing, sales tools, and channel strategy that generates pipeline.
Turn positioning into a coordinated market entry. Clear sequencing, sales tools, and channel strategy that generates pipeline.
Launch Planning
Channel Strategy
Agentic frameworks
Sales Enablement
Pitch Decks
Launch Planning
Sales Enablement
Channel Strategy
Pitch Decks
Agentic frameworks
Launch Planning
Sales Enablement
Channel Strategy
Pitch Decks
Agentic frameworks
Embedded PMM
Embedded PMM
Embedded PMM
Your strategic AI-native PMM lead without the full-time hire. We build your team's capability and systems, not dependency.
Your strategic AI-native PMM lead without the full-time hire. We build your team's capability and systems, not dependency.
Your strategic AI-native PMM lead without the full-time hire. We build your team's capability and systems, not dependency.
Strategic advisory
Team enablement
Positioning
Context Engineering
Strategic advisory
Positioning
Team enablement
Context Engineering
Most B2B SaaS teams run the same playbooks with the same AI tools and wonder why nothing sticks. The strategy is usually fine. What's missing is a structured version of what makes their business different. Companies that scale have captured what they know about their market, their customers, and their organization — so every function gets sharper, every AI tool performs better, and each quarter compounds on the last.
Most B2B SaaS teams run the same playbooks with the same AI tools and wonder why nothing sticks. The strategy is usually fine. What's missing is a structured version of what makes their business different. Companies that scale have captured what they know about their market, their customers, and their organization — so every function gets sharper, every AI tool performs better, and each quarter compounds on the last.
Most B2B SaaS teams run the same playbooks with the same AI tools and wonder why nothing sticks. The strategy is usually fine. What's missing is a structured version of what makes their business different. Companies that scale have captured what they know about their market, their customers, and their organization — so every function gets sharper, every AI tool performs better, and each quarter compounds on the last.
Map what you know, close what you don't
Map what you know, close what you don't
Map what you know, close what you don't
Context
Context
Context
We map what's real and turn it into a decision tree. Internal reality, market signals, customer evidence, competitive landscape. A shared foundation that every decision can build on.
We map what's real and turn it into a decision tree. Internal reality, market signals, customer evidence, competitive landscape. A shared foundation that every decision can build on.
Create focus instead of more opinions
Create focus instead of more opinions
Create focus instead of more opinions
Thinking
Thinking
Thinking
With context in place and execution handled by systems, there's room to think. We work backwards from your best customers to find what you can unlock for them and how to deliver it.
With context in place and execution handled by systems, there's room to think. We work backwards from your best customers to find what you can unlock for them and how to deliver it.
Every output feeds the next input
Every output feeds the next input
Every output feeds the next input
Systems
Systems
Systems
Your positioning, messaging, and market intelligence live in structured systems that AI tools and agents can actually work from. Outputs stay current, feed back into context, and get sharper with every cycle. This is what makes the flywheel spin.
Your positioning, messaging, and market intelligence live in structured systems that AI tools and agents can actually work from. Outputs stay current, feed back into context, and get sharper with every cycle. This is what makes the flywheel spin.
Don't just take our word for it
Marco Boomsma
Marco Boomsma
RVP of Sales Bullhorn
RVP of Sales Bullhorn
Creative and strategic - strengthening our brand in Europe with smart strategies that drove true engagement. Emiel has an exceptional work ethic, and handles feedback well. Emiel is highly collaborative. He doesn’t just create impact, he brings people along and inspires them. Working with him was a great experience, and I still reach out to him regularly for advice.
Creative and strategic - strengthening our brand in Europe with smart strategies that drove true engagement. Emiel has an exceptional work ethic, and handles feedback well. Emiel is highly collaborative. He doesn’t just create impact, he brings people along and inspires them. Working with him was a great experience, and I still reach out to him regularly for advice.
Sven Kuijk
Sven Kuijk
Co-Founder Leadto
Co-Founder Leadto
A great partner to work with and quickly gets to the heart of the matter. Using frameworks to highlight the right components and present our story in different ways/layers. A factual overview that works well from sales to marketing to product development. I can recommend them to anyone who wants to improve their product marketing!
A great partner to work with and quickly gets to the heart of the matter. Using frameworks to highlight the right components and present our story in different ways/layers. A factual overview that works well from sales to marketing to product development. I can recommend them to anyone who wants to improve their product marketing!
Ronald van den Heijligenberg
Ronald van den Heijligenberg
Partner ALD2
Partner ALD2
Onesec PMM helped us sharpen our positioning and define it clearly. Bringing a wealth of knowledge to the table, explaining things clearly, knowing how to hold people's attention. A tightly structured way of working with a clear step-by-step plan immediately yielded clearly and practically documented, valuable outcomes.
Onesec PMM helped us sharpen our positioning and define it clearly. Bringing a wealth of knowledge to the table, explaining things clearly, knowing how to hold people's attention. A tightly structured way of working with a clear step-by-step plan immediately yielded clearly and practically documented, valuable outcomes.
Tangible
deliveries
Strategy without output is just advice. Everything we build is composable and becomes what your team operates from.
Strategy without output is just advice. Everything we build is composable and becomes what your team operates from.
Positioning Canvas
Positioning Canvas
Who you're for, what you replace, why you win. One source of truth every team decision builds from.
Who you're for, what you replace, why you win. One source of truth every team decision builds from.
Messaging Framework
Messaging Framework
Hero claim, value pillars, and proof points structured for every channel. Your whole team says the same thing without anyone improvising.
Hero claim, value pillars, and proof points structured for every channel. Your whole team says the same thing without anyone improvising.
ICP Definition
ICP Definition
Your best-fit customers profiled by firmographics, behavior, and buying dynamics. A filter that sharpens every sales and marketing decision.
Your best-fit customers profiled by firmographics, behavior, and buying dynamics. A filter that sharpens every sales and marketing decision.
Competitive landscape map
Competitive landscape map
A structured view of alternatives in market, their positioning, and the gaps you occupy. Built to update as the market moves.
A structured view of alternatives in market, their positioning, and the gaps you occupy. Built to update as the market moves.
GTM strategy
GTM strategy
Channel strategy and design so each move builds on the last. A strategic layer that makes every campaign more effective than the one before.
Channel strategy and design so each move builds on the last. A strategic layer that makes every campaign more effective than the one before.
Jobs-to-be-done Framework
Jobs-to-be-done Framework
What your customers are actually trying to achieve, in their words. The input that grounds positioning in real demand, not product features.
What your customers are actually trying to achieve, in their words. The input that grounds positioning in real demand, not product features.
Sales Enablement
Sales Enablement
Talk tracks, battlecards, objection handling, and pitch frameworks built from your positioning.
Talk tracks, battlecards, objection handling, and pitch frameworks built from your positioning.
Pricing & packaging
Pricing & packaging
Your value captured in a structure buyers understand. Grounded in willingness-to-pay, competitive context, and your GTM motion.
Your value captured in a structure buyers understand. Grounded in willingness-to-pay, competitive context, and your GTM motion.
AI Systems Playbooks
AI Systems Playbooks
Your deliverables structured for AI tools and agents to work from. Context that stays current, feeds into your stack, and makes every person & tool smarter over time.
Your deliverables structured for AI tools and agents to work from. Context that stays current, feeds into your stack, and makes every person & tool smarter over time.
Let's get to work
No matter if you're Pre-PMF or scaling past it, most clients start with a Foundation Sprint. Some need more. A few just need a sharp second opinion.
No matter if you're Pre-PMF or scaling past it, most clients start with a Foundation Sprint. Some need more. A few just need a sharp second opinion.
Free up your thinking, prioritize and get your teams all selling from
the same playbook.
Foundation sprint
1-3 months
Build the strategic foundation your team needs to operate from one playbook. Scope and timeline depend on your starting point.
Build the strategic foundation your team needs to operate from one playbook. Scope and timeline depend on your starting point.
From
€7.500 / sprint
Strategic Support
Composable, medium-long term
Ongoing strategic support for teams that want a PMM sparring partner. Regular check-ins, quarterly deep dives, and on-demand guidance as your market evolves. Often follows a Foundation Sprint.
Ongoing strategic support for teams that want a PMM sparring partner. Regular check-ins, quarterly deep dives, and on-demand guidance as your market evolves. Often follows a Foundation Sprint.
Starting at
€4.000 month
Starting at
€4.000 month
Project Consultancy
Scope dependent
When you need fast clarity on a specific challenge. Positioning sanity check, GTM prioritization, board prep, or a sharp second opinion. No long commitment — just focused expertise when you need it.
When you need fast clarity on a specific challenge. Positioning sanity check, GTM prioritization, board prep, or a sharp second opinion. No long commitment — just focused expertise when you need it.
Custom pricing
Custom pricing
Tell us about your challenge or project
Tell us about your challenge or project
Tell us about your challenge or project
Frequently asked questions
Frequently asked questions
What size companies do you work with?
How long does a typical engagement take?
Do you replace our marketing team?
What do we actually get at the end?
What if we already have positioning?
How is this different from hiring a consultant?
What does AI-native delivery actually mean?
What industries do you specialize in?
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